As a genuine idea laboratory, the maison Yiqing Yin is regularly invited to participate in different artistic projects. Costume creation, artistic direction, product development and exhibitions work as many areas of expression of the Couture house exceptional know-how.
// VACHERON CONSTANTIN //
One Of Not Many
International campaign and brand ambassador
// PAUL POIRET //
Poiret FW19/20
Artistic direction
// PERRIER-JOUËT //
Eden
International campaign
// CARTIER //
Fifth av. Mansion reopening
Costume direction
// CHRISTIAN LOUBOUTIN //
La répétition
International campaign
// OPERA DE PARIS //
La rumeur des naufrages
Costume direction
// BIENNALE DE VENISE //
In-between
Exhibition
// NICOLAS GUÉRIN //
mY museum of Ynnocence
Photography project
// L’ORÉAL //
Red Obsession
Costume direction
// GIORGIO MANCINI //
Tristan and Isolde
Costume creation
// MIKAEL WARDHANA //
Archives narration
Photography project
// HERMÈS //
Shanghaï Music Exhibition
Costume direction
// L’ORÉAL //
Color Rich
International campaign
// VOGUE CHINE //
A Wild Grace
Documentary
// BMW //
Series 7
International campaign
// CHÂTEAU MARGAUX //
Prodigy of the Architect
Costume direction
// LANCÔME //
Nouvelle Vague
Product collaboration
// BASTIEN CARRÉ //
Sculpture of light
Exceptional know-how
// MONOPRIX //
Designers’ Little Black Dresses
Product collaboration
// ABSOLUT //
Transform Today
International campaign
// MOBA //
Fetishism in Fashion
Exhibition
// 66ème FESTIVAL DE CANNES //
Audrey Tautou
Special creation
// GUERLAIN //
La Légende de Shalimar
Costume direction
// SWAROVSKI //
Designer’s choice
International campaign
// CARTIER //
L’Odyssée
Costume direction
// GALERIE JOYCE //
The Dreamer
Exhibition
// SWAROVSKI //
Discover your light
Costume direction
// L’ORÉAL //
Old Heathfield
International campaign
// GALERIES LAFAYETTE //
Ouvrir Vénus
Exhibition
// VACHERON CONSTANTIN //
One Of Not Many
International campaign and brand ambassador
Yiqing Yin is chosen by prestigious house Vacheron Constantin to be the new face of their campaign « One of Not Many » highlighting their new Egérie women collection.
Acknowledged and respected within the select circle of Haute Couture connoisseurs, Yiqing Yin’s universe naturally chimed with that of Vacheron Constantin. Yiqing Yin shares with the watchmakers and artisans of the Maison a concern for detail and a desire for discovery. Ties were thus woven between Haute Couture and Haute Horlogerie, two worlds where craftsmanship, expertise and rarity would be nothing without passion and creativity, a vocation that is constantly being challenged and reinvented in step with successive creations. The Égérie collection symbolises this encounter through the pleated dial and the off-centre aesthetic of its design.
The “One of Not Many” campaign showcases talents whose personality and work express the constant quest for excellence, openness to the world and the spirit of innovation and creation characterising Vacheron Constantin. Singular, visionary and passionate, they are recognised experts in their own field, thereby also reflecting the concept of connoisseurs.
Photographer : Phil Poynter
Director : Pierrick Jegou
// PAUL POIRET //
Poiret FW19/20
Artistic direction
From the daring creativity of a fashion designer to women emancipation, the symbolic 1930s maison Paul Poiret revives, led by Yiqing Yin as artistic director.
Aesthetic combining luxurious materials and pure volumes, Poiret muse embodies a modern philosophy about garments, imbued with the eponymous creator gesture.
Patterns richness, taffetas and embellished silks sublimate the body with sophistication and sensual delight.
// PERRIER-JOUËT //
Eden
International campaign
Yiqing Yin dresses the wild and the wonder of the Eden by Perrier Jouët for the champagne brand new mobile campaign.
Directors : Cathy Ematchoua & Steven Briand
Choregrapher : Cathy Ematchoua
Dancer : Hajiba Fahmy
Production : CREAM
// CARTIER //
Fifth av. Mansion reopening
Costume direction
Once more, Yiqing Yin applies her know-how and creativity to Dance area at the occasion of the reopening of Cartier 5th Avenue Mansion in New York. The designer collaborates with the duo of directors WeAreFromLA, on a choreography by Angelin Preljocaj interpreted by the New York City Ballet.
// CHRISTIAN LOUBOUTIN //
La répétition
International campaign
As a long-term partner, Yiqing Yin participates to Christian Louboutin campaign directed by Bianca Li for the Fall/ Winter 2016-2017 collection.
// OPERA DE PARIS x PALAIS DE TOKYO //
La rumeur des naufrages
Costume direction
Yiqing Yin takes part to « La rumeur des naufrages », an hybrid artistic event directed by Ange Leccia and resulting from the encounter of the Palais de Tokyo creative laboratory and the Opéra de Paris. The designer dresses the show scene « In this vessel we shall be kept », by Sébastien Bertaud, choreographer of the Opéra de Paris.
Photo Julien Benhamou
// BIENNALE DE VENISE //
In-between
Exhibition
On the occasion of the 55th edition of the Venice Biennale, Yiqing Yin creates the piece « In-Between », made of an organza piece embroidered in French knot with silk threads. Her work was exposed at the Pavillon de Venise.
// NICOLAS GUÉRIN //
mY museum of Ynnocence
Photography project
// L’ORÉAL //
Red Obsession
Costume direction
Luna Grotte wears CORAIL dress.
Director: Bruno Aveillan
Production Companies: Believe Media & FPS
// GIORGIO MANCINI //
Tristan and Isolde
Costume creation
Yiqing Yin takes part to the modern rewriting of the Tristan and Iseult myth and designs stage costumes of the étoiles Dorothée Gilbert and Mathieu Ganio in a ballet directed by Giorgio Mancini.
Photo James Bort
// MIKAEL WARDHANA //
Archives narration
Photography project
Photo Mikael Wardhana
// HERMÈS //
Shanghaï Music Exhibition
Costume direction
At the occasion of the Shanghaï Music Exhibition, Hermès chose Yiqing Yin to design the event costumes.
// L’ORÉAL //
Color Rich
International campaign
Natasha Poly wears TRUE BLOOD dress.
Natasha Poly wears BRISE dress.
Luna Grothe wears BETTAMOON dress.
Director: Bruno Aveillan
Production company : Quad Production
// VOGUE CHINE //
A Wild Grace
Documentary
Vogue TV China dedicates its documentary « A Wild Grace » to Yiqing Yin’s exceptional know-how. Yiqing Yin is the first Chinese-born designer to receive the Haute Couture label.
// BMW //
Series 7
International campaign
Director : Bruno Aveillan
Production company : Quad production
// CHÂTEAU MARGAUX //
Prodigy of the Architect
Costume direction
Architecture, oenology and Haute Couture are united in the short film produced at the occasion of the bicentenary of the famous estate of Château Margaux. Yiqing Yin designs an evocative dress, for the mysterious Lady Margaux, in the Bordeaux Grand Cru colors.
Director : Bruno Aveillan
Production company : Quad Production
// LANCÔME //
Nouvelle Vague
Product collaboration
The « Nouvelle Vague » Lancôme line is an encounter between creative fashion and beauty. Yiqing Yin participates to this project alongside Daria Werbowy and designers Alexandre Vauthier and Simon Porte Jacquemus and creates a minaudière reflecting her own personality:
« I started from the premise that my evening clutch was to become my make-up bag, and not the other way around […] I built it around a paradox : precious feminity with a warrior’s instinct. »
// BASTIEN CARRÉ //
Sculpture of light
Exceptional know-how
Marriage of material and light
When Haute Couture is the meeting ground for a new form of art and expression.
Designer Yiqing Yin and sculptor Bastien Carré join their know-hows and create STELLAR, a sculpture of light made of LED and piano strings.
Photo Jonathan P. Lévy
Photo Shoji Fuji
// MONOPRIX //
Designers’ Little Black Dresses
Product collaboration
Yiqing Yin has been invited by Monoprix to join forces with four famous designers and give her interpretation of an essentiel piece of the women’s wardrobe.
« Les Petites Robes Noires de Couturiers » have been previewed at Colette.
// ABSOLUT //
Transform Today
International campaign
Alongside Woodkid, Aaron Koblin and Rafael Grampá, Yiqing Yin has been chosen to embody a new generation of artists. Their inspiring transformative stories are featured in the movie Transform Today by Absolut.
Director: Bob Harlow
Production company : Sid Lee
// MOBA //
Fetishism in Fashion
Exhibition
In 2013, the Fashion Biennale of Arhnem gathered many artists around the topic of « Fetishism in Fashion ».
Lidewij Edelkoort, curator of the exhibition, invited more than 300 modern designers to present their work and to reinterpret the original vision of fetishism. Yiqing Yin exhibited for this occasion NUDE et ZEUS dresses.
The new interpretation of fetishist codes discloses the symbolic, intimate and somehow superstitious relation we keep with clothes and accessories. NUDE’s sensuality and transparency highlight the ambivalence of an undressing dress. Yet, thanks to the pleats forming a mythological face, ZEUS dress reveals the captivating dimension of a garment uniting human to divine condition.
« Fetishism in Fashion » allowed Yiqing Yin to point out a paradoxical approach of her own. Her clothes attest a proud modesty, turning the garment into soft and covering armor. Yet, they present the carnal dimension of free strength and grace revealing the body and catching the eye.
Photo Branko Popovic
Photo Branko Popovic
Photo Heritage Mode – Tessa Kreunen
// 66ème FESTIVAL DE CANNES //
Audrey Tautou
Special creation
Inspired by the encounter of Haute Couture and cinema, Yiqing Yin creates for the stunning master of ceremony of the Cannes Festival 66th edition, Audrey Tautou, the ABSINTHE dress, in silk organza.
// GUERLAIN //
La Légende de Shalimar
Costume direction
The fragrances of enchanting Shalimar gardens go beyond time and space and invite to orientalism. Yiqing Yin sublimates a legendary love story through three unique creations: a body jewellery, the princess Mumtaz Mahal dress and the emperor Shâh Jahân clothes.
Director : Bruno Aveillan
Production company : Quad Production
/ BEHIND THE SCENES /
// SWAROVSKI //
Designer’s choice
International campaign
« Swarovski elements have brought another dimension to my design and creativity ».
As an historical partner, Swarovski accompanies Yiqing Yin since the beginning through common excellency and innovation research.
Director: Bruno Aveillan
Production Companies: Believe Media & FPS
// CARTIER //
L’Odyssée
Costume direction
Yiqing Yin participates to the rewriting of a modern odyssey. The designer creates a Cartier color dress enhanced by the actress Shalow Harlow.
Director: Bruno Aveillan
Production company : Quad productions
// GALERIE JOYCE //
The Dreamer
Exhibition
Yiqing Yin was invited by the prestigious Galerie Joyce in Paris to exhibit her collection The Dreamer.
Photo Laurence Laborie
// L’ORÉAL //
Old Heathfield
International campaign
Rachel Weisz wears NUDE dress.
Director : Karen Morrison
Production Company: Tempesta production
// SWAROVSKI //
Discover your light
Costume direction
To celebrate Swarovski 115 years of existence, Yiqing Yin leads costume direction for a long-time partner.
The majestic Tuz lake sets up an oniric and mysterious scenery, enhanced by the designer’s creations.
Director: Bruno Aveillan
Production Companies: Believe Media & FPS
// GALERIES LAFAYETTE //
Ouvrir Vénus
Exhibition
In 2011, the winner of the ANDAM First Collections Prize (Association Nationale pour le Développement des Arts et de la Mode), and the newly founder of the eponym house, Yiqing Yin presents her Haute Couture collection « Ouvrir Vénus » under the prestigious dome of the Galeries Lafayette.
